Anybody know where that title comes from? Well, it was actually the Coca-Cola Slogan in 2001, at the turn of the millennium.
I know here I normally talk about design school, but I actually want to focus more on my graduate studies. As I have mentioned, I have a master’s degree in marketing, and one company that we could always talk about and focus on is Coca-Cola. They have had several successful campaigns over the years, and have found numerous ways to support and embrace everyone. They have done sponsorships, they run a whole host of web pages directed and custom fit for each culture all over the world, and are generally well liked. Not only that, as a company, they have been around for YEARS. All of this is great material when running research in school.
This picture was taken at the World of Coke museum in Atlanta. I really like the warmth of it, and I feel that in a way it reflects the branding of the company. Coca-Cola wants you to feel welcomed, like you’re part of the family.
Camera: Canon EOS Rebel XS
Lens: 15-55 mm IS
Date: January 2010
Location: Atlanta, Georgia
“Travel where you will, anywhere in the world, and you will encounter Coca-Cola — on clothes, in signs, on packaging, in art — everywhere.” –Judith Evans